One benefit of management system registration is a better competitive position in the marketplace. Unfortunately, improved positioning does not appear by itself. It requires effort to get the word out, and some understanding of the details of management system requirements.

Platinum Registration is here to help clients promote their management systems, and provide information to marketplace regarding why their registration is superior to competitors. Contact us for more information on this free service.

Marketing Involvement

The effort to obtain management system registration is usually expended by departments such as quality or operations. Yet in most companies, marketing and sales personnel are responsible for convincing potential customers to select the company.

In the end, quality personnel work to achieve registration, and marketing is not informed of how registration distinguishes the company from its competitors. Customers see announcements of, “we are ISO 9001 registered,” without any details to support why ISO 9001 registration is a benefit to the customer.

Communicate the Details

With its emphasis on customer satisfaction and continual improvement, ISO 9001 is a tangible benefit to customers. The key is to communicate in detail, supported by data, what those benefits are.

The details of improvement and success must be presented along with the fact, “We are ISO 9001 registered.” Just as an effective auditor evaluates specific information against precise requirements, communication regarding ISO 9001 registration is best done through specific data and precise benefits for the customer.

Stay tuned to the Platinum Registration web site for more ideas on leveraging your registration.

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